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HealthNext Summit at Cornell Tech
_SECTOR: PUBLICH HEALTH/INNOVATIONCornell Tech’s annual HealthNext Summit convenes a diverse group of innovators, academics, providers, startups, and funders in the health tech space for dialogue and collaboration.
Mobilized by the potential of technology to address persistent challenges in healthcare, Cornell Tech aims to shape the future of health tech. Emergence developed the branding, messaging, and promotional materials to support the event, and has provided strategic guidance on fundraising, sponsorships, and programming.
Branding | Copywriting | Graphic Design | Organic Social Media | Organization Building | Public Relations | Research | Strategy | Web Design
_THE CHALLENGE
The United States grapples with significant barriers to healthcare access, an escalating mental health crisis, and healthcare workforce burnout, among other challenges. Recognizing the urgent need to address these issues, the HealthNext Summit is sparking a new approach to healthcare. By creating a collaborative space for diverse stakeholders from industry, academia, and government, the HealthNext Summit facilitates innovative health tech solutions.
_SEARCHING FOR THE SIGNAL
In close collaboration with Cornell Tech leadership, Emergence Creative conducted thorough research and engaged in deep discussions with experts across sectors. This strategic process highlighted a crucial gap: the need for a platform where academics, clinical providers, startups, and funders could share insights and spur advancements in health tech. This process has been pivotal in shaping the agenda and focus areas for each year's Summit.
_EMERGENCE
With the insights gathered, Emergence meticulously crafted the Summit's brand identity and messaging. We then created promotional materials, including a website, newsletters, social posts, event signage, and media toolkits to help partners promote the event through their networks. Rooted in the brand positioning, our communications use a strong, resonant voice that echoes the urgency and importance of the subject.
We also provide strategic guidance on everything from sponsorship to programming to logistics. Through targeted marketing, we’ve built a foundation for what has become a landmark event.
_ EVOLUTION
In its first two years, HealthNext has advanced responsible, effective, and equitable health technology through speeches, panels, and lightning talks. Each year’s program is designed to generate powerful dialogues, foster partnerships, and showcase real-world solutions to address healthcare’s most pressing challenges.
The inaugural HealthNext Summit in 2023 explored behavioral health technology. In 2024, HealthNext focused in on AI, exploring its implications for research, funding, data security, and clinical care.
As we look to the future, the HealthNext Summit is poised to evolve to meet the demands of healthcare and push health tech innovation forward.
_2024
_2023
_LOOKING AHEAD
The 2023 and 2024 Summits not only met their objectives, but also built an enduring platform for change, convening over 500 passionate individuals to drive the conversation forward and address some of our most pressing health challenges. The HealthNext Summit’s momentum continues with an increased focus on transformative impact, setting an ambitious agenda for the future of healthcare.
