citiesRISE

Healthy Minds 

_SECTOR: PUBLIC HEALTH

Emergence worked closely with GDI (The Global Development Incubator) to develop a multi-stakeholder initiative around mental health. Our research demonstrated that mental health is often discussed in negative terms, focusing on the emotional, economic, and social burden of illness on sufferers and communities alike.

Strategy   |   Visual Identity   |   Web
 

_EMERGENCE

Our research and strategic discussions culminated in a simple insight: mental health needs a rebrand. 

This core insight informed the CitiesRISE branding and messaging,  shifting the focus to a sense of global connection, strength, and positivity. By highlighting the potential of mental health rather than dwelling on the burden of mental illness, we were able to re-frame the story.

_EVOLUTION

CitiesRISE launched at Smart Cities NYC '17 with major global partners and will be launching in multiple cities around the world in coming months.

They organized youth challenge awards in various cities.