City Cancer Challenge

C/Can

_SECTOR: PUBLIC HEALTH

City Cancer Challenge launched in 2017 at the World Economic Forum to help support city-led cancer solutions and improve access to equitable, quality cancer care in areas that need it most. Originally a project of the Union for International Cancer Control, City Cancer Challenge approached Emergence as it re-launched as an independent organization in need of a brand identity and position that was bold, adaptable, and differentiated.


Emergence helped lead City Cancer Challenge’s transition into an established and independent nonprofit organization. Equipped with a powerful message, visual identity, and digital tools, City Cancer Challenge connects and empowers people with a blueprint for city solutions, bringing a new approach and voice to cancer care in cities.

Branding | Copywriting  | Graphic Design | Organization Building | Public Relations | Strategy | Web Design

_THE CHALLENGE

Originally launched by UICC, C/Can struck out on its own and needed to brand itself as an independent organization working to improve cancer care in cities around the world. With a passionate and diverse global team, the brand identity and position needed to be bold, adaptable, and differentiated.

 

_SEARCHING FOR THE SIGNAL

After a thorough landscape review, interviews and surveys with relevant stakeholders, and a 2-day workshop with the core C/Can team, we uncovered the key insight that above all else, C/Can is a community builder. Their local leaders make things happen from the ground up by bringing people together and inspiring them. So we created a brand that reflected the attitude, passion, and flexibility of the organization.

_EMERGENCE

After getting consensus on the core positioning, we developed a logo, visual identity, website, messaging document, and communications collaterals for the newly independent organization. As C/Can grows, it will connect and empower people with a blueprint for city solutions, improving cancer care in cities around the world.

 
 

_EVOLUTION

C/Can launched as an independent organization in January 2019, building on its foundations at UICC and bringing a new approach and voice to cancer care in cities.